work
Fresh Branding for a Modern Café Experience
Client
Croissaint
Service
Brand Identity
Year
2024
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Introduction
Croissaint is a boutique café reimagining the pastry experience through elevated design and everyday indulgence. The brief was clear: create a visual identity that felt warm, modern, and unmistakably memorable. Inspired by European aesthetics with a playful twist, the brand system blends expressive typography, a fresh color palette, and tactile packaging to turn every coffee run into a branded moment.
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What I did
I led the creative direction and design execution—from logo development and type styling to packaging, signage, and in-store applications. Working closely with the founders, I shaped a cohesive visual language that balances charm and clarity. The result is a brand that feels as crafted as their pastries—instantly recognizable, delightfully detailed, and ready to scale.
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