I’m Will, an art director and brand strategist.

I help founders and growing businesses turn complicated ideas into clear visual systems people can understand and trust.

My story

I learned that the hardest design problems usually start with unclear direction.

I began my career designing across digital and print, building experience in brand identity, websites, campaigns, presentations, and visual storytelling.
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As my work evolved, I realized that strong design starts long before choosing colors, fonts, or layouts. It starts with understanding the business, clarifying the message, and deciding what the audience needs to see, feel, and remember.
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That perspective led me into art direction and brand strategy.
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Today, I work closely with founders and growing teams to turn scattered ideas into focused creative direction. I combine strategy and design to create brand experiences that feel clear, consistent, and true to the business behind them.

my Services

I connect strategy with practical creative execution

Contact me

Brand Identity

I create strategic visual identities that help businesses communicate clearly, show up consistently, and build trust across every touchpoint.

Website Design

I design responsive websites that bring your brand strategy to life, explain your offer clearly, and guide visitors toward the right next step.

Video Content

I transform raw ideas and footage into polished visual stories designed to strengthen your message and hold your audience’s attention.

Each role has shaped how I approach strategy, collaboration, and design

Today, I use that experience to help businesses connect brand strategy with practical creative execution.

2021-2026

Dematic, Senior Designer,
Art Director

I provided branding, creative consulting, and art direction across high-profile global projects.
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I developed efficient design workflows, led fast-moving creative initiatives, and translated strategic goals into clear visual solutions. I also helped evolve the brand across digital platforms while collaborating with international teams to maintain consistency and impact.

2018-2021

Landis+Gyr, Senior Designer

I designed presentations, digital assets, marketing materials, and interface experiences in a fast-paced B2B environment.
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I also managed two junior designers and contributed to client meetings, concept development, proposals, and sales materials that strengthened brand positioning.

2016-2018

Force Marketing, Graphic Designer

I created visual identities, campaigns, and marketing materials across print and digital channels.
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Working closely with the creative director, I helped develop bold, cohesive concepts that could extend consistently across multiple platforms and customer touchpoints.

Let’s create a brand that communicates more clearly

I’ll work with you to turn your ideas into a focused strategy and a visual system that helps your business show up.

Start your project

Can you help redesign an existing website or brand?

Yes, I specialize in both new designs and redesigns. If you have an existing website or brand that needs a refresh, I can help modernize and optimize it to align with current trends and best practices while staying true to your brand’s core identity.

What programs do you design in?

If you're looking for top-notch design, you've come to the right place. I design using the Adobe Creative Suite, Figma, Webflow and Framer to create beautiful, engaging designs that are sure to impress. Your satisfaction is my top priority, so I'll make sure the final product is optimized for great results. Let me help you take your project to the next level with my expert design skills.

Do you offer revisions?

Yes, revisions are included in the project scope to ensure that you are completely satisfied with the final outcome. I value client feedback and incorporate changes to align with your vision.

How long does it take to complete a project?

Timelines vary depending on the scope, but I work efficiently to meet deadlines while ensuring high-quality results. For most projects, I provide a detailed timeline after an initial consultation.