work
Crafting a Brand as Timeless as the Work
Client
Chris Brothers Woodturning
Service
Brand Identity
Year
2025
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Introduction
Chris Brothers Woodturning transforms diseased timber into heirloom-quality pieces. The goal was to shape a brand that reflected their craftsmanship while helping them stand out in a niche, artisan market. The final identity draws from natural textures and timeless forms, blending tradition with a clean, modern sensibility built to resonate with design-conscious buyers.
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What I did
I led the development of their brand identity system, including logo design, typography, color palette, moodboard direction, and messaging. Through strategy workshops and market research, we defined a voice and visual language that captured the brand’s core values: authenticity, sustainability, and craftsmanship. The result is a flexible system that supports both storytelling and growth across digital and physical touchpoints.
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