work
High-Impact Web Design for a Performance-Driven Brand
Client
Roar Bikes
Service
Web Design & Interactive Prototype
Year
2021
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Introduction
Roar Bikes is a performance cycling brand built for speed, grit, and visual impact. The goal was to design a website that matched the intensity of the brand—bold, modern, and built to convert. The final concept prioritized striking visuals, streamlined navigation, and a responsive layout that puts the product front and center, all while capturing the brand’s fearless energy.
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What I did
I designed a full website experience in Adobe XD, including homepage, product pages, and mobile responsiveness. The layout system emphasized bold typography, immersive imagery, and clear calls-to-action. I also developed a clickable prototype to showcase user flows and interaction points—providing a high-fidelity tool for stakeholder review and developer handoff.
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