work
Trade Show Identity That Commands the Floor
Client
Landis+Gyr
Service
Trade Show Campaign Identity
Year
2018
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Introduction
For Distributech, Landis+Gyr needed a bold, unified campaign identity to support their presence at the industry’s leading energy conference. Centered around a 30x30 booth footprint, the goal was to design a high-impact visual system that could attract attendees, communicate key solutions, and reinforce Landis+Gyr’s leadership in smart grid innovation. The final concept featured a flexible graphic language, strong messaging hierarchy, and booth visuals built to stand out in a crowded trade show environment.
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What I did
I developed the full campaign identity—from headline-driven messaging and booth graphics to presentation templates and supporting digital assets. Working closely with the marketing and events teams, I ensured every touchpoint—from screen content to signage—felt cohesive, on-brand, and strategically aligned with Landis+Gyr’s core themes. The result was a visually immersive booth experience that drew traffic, sparked conversations, and elevated the brand’s presence at Distributech.
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